ADRIENNE HYNDS

Graphic Design

ADRIENNE HYNDS

Graphic Design

Program Design

Event Identity, Event Program

InFocus Film School Graduation Identity • 2024

Dare to Design a Beautiful Future

The objective was to design a cohesive suite of collateral for our graduation ceremony, including an 8-page event program, Instagram carousel, pitch deck, and Mailchimp evite, using only InFocus Film School brand colours. Butterflies were the inspiration for this project, symbols of transformation and rebirth — two words that fit the celebratory theme of graduation and reference da Vinci’s mechanical butterfly from the Renaissance period.

The mechanical butterfly is an intricate system of turning gears, each one affecting the other — it’s a visual display of synergy, teamwork + the momentum that can be achieved through connection. The perfect symbol for graduation.

TARGET AUDIENCE: students and families of the graduating GR25 cohort of the Graphic + Digital Design certificate program, 2024.

TONE: imaginative, celebratory, cheerful.

PROGRAMS USED: Adobe Illustrator, Adobe InDesign.